It is time for the spring cleaning... I’m not such a big fan of vacuum cleaning, dusting, washing the floors etc., so my cleaning is more concentrating towards my wardrobe. Once a year, I go thru my clothes and throw out the ones I have not been using within the last year. Ok, I do make some exception, like all the band T-shirt I have (oh, the memories :)) and some summer clothes, in case the summer before has been really cold. But other than that, I’m ruthless... Then there is the question what to do with the clothing I will not were anymore. Should I just throw it out, go to flea market or should I give them to charity? Throwing things out that could be used again is against my nature, I do support recycling, and as I haven’t been able to motivate myself to go to flea market either, I usually end up giving my clothes to charity.

I do admire people who are able to use old clothing and make something new of them, in a way give them another chance... A brand called Vietto (http://vietto-ecofashion.blogspot.de/) is an ecological brand that uses carefully chosen left over and recycled fabrics, high quality organic cotton, hemp, bamboo and tencel to their clothing. I have never heard about tencel before, so just in case you haven’t either, here is the link to wiki to explain what it is (tencel is also called lyocell)  https://en.wikipedia.org/wiki/Lyocell , but shortly it is fabric made from wood – yes, seriously.

They latest collection is called “Twisted ballerina” (love the name :)) and you can find the logbook for the collection below (or from here http://vietto-ecofashion.blogspot.de/search/label/LOOKBOOK). Unfortunately the pictures are quite small, so you can’t see the clothing so well, but the black dress/T-shirt looks interesting. I wonder if you can get one with different material/colour as the design of it is nice...

When looking around Vietto homepage (http://vietto-ecofashion.blogspot.de/) I did find the thing below. It is from the earlier collection, and I just like it lot! That jacket is definitely a thing to have... What do you think? 

Huoh, time to continue with the cleaning...
Sanna

Please note that the pictures in this post belongs to Vietto.
 
 
Ok, I confess! I do watch Germany’s Next Top Model… I have seen all the seasons, and I will keep watching it as long as they keep doing it :) In Germany the person hosting the show is Heidi Klum. She does host another show too, which unfortunately is not aired in Germany, the Project Runway. In the Project Runway the clothing designers compete with each other to create the best clothes. They have restricted time, materials and theme to base their clothing on. It is very interesting to see the designs they come up with it. I don’t always agree with the judges about the critic towards the clothing, but I guess it is matter of taste :) 
They do have this show in Finland too and it is called “Muodin huipulle (To Top of the Fashion)”. Even though the name is different, it is based on the Project Runway format. So far they have  done two seasons of it, and I really hope they will continue doing it while Finland is full of really good designers and this is one way them to make themselves known. Of course there is a question is Finland big enough for the new designers and their clothing, but then who says they need to stay in Finland? ;)

The winner of the first season was Katri Nieminen, who has her own label called Design by Katri/n (http://www.designbykatrin.com).  Her spring/summer collection 2013 is called “Ice Cream Kiss” and oh dear, the clothes are just amazing (http://www.designbykatrin.com/epages/vilkas02.sf/en_GB/?ObjectPath=/Shops/20110728-11092-49716-1/Categories/Collections/Spring_Summer_13)… For me the collection she did for last summer was not so interesting, as the colours and floating material are just not for me (http://www.designbykatrin.com/epages/vilkas02.sf/en_GB/?ObjectPath=/Shops/20110728-11092-49716-1/Categories/Collections/Spring_12). But the new collection – I think I’m officially now a fan of Design by Katri/n. Can be because I like lighter colours and the draping… I may have to get the ice-cream blouse for myself. But then I need to get something that goes with it too... Hhmm, dear husband of mine I think I need to chat with you about buying things... ;)


What do you think about Design by Katri/n? Would you consider being a fan?

Cheers for now,
Sanna



Please note the pictures in this post belongs to Design by Katri/n
 
 
It is raining today, not that kind of evil autumn rain that predicts winter, but nice and warm spring rain which helps everything to grow and brings summer few steps closer… The rain reminds me of my childhood and how much stuff we needed to wear when we were going to play when it was raining. We had rain jackets, rain hats (you know the ones that the fisherman wear), rain gloves, rain pants and of course rubber boots J. In Finland you get to use quite a lot of rubber boots (or at least you did when I was young) and there are few rubber boot brands in Finland that everyone knows: Hai (shark) and Kontio (bear).  They both are made by Nokia. Yes, you read it correct, Nokia J Not that Nokia which makes mobile phones, but Nokia Footwear. Although a long, long time ago, they were a same company (if you want to read more about it, you can find the history from here: http://en.wikipedia.org/wiki/Nokia)). Even when being a teenager you wore the rubber boots, although usually they were the Kontio ones and you bend the boot of the arm, so that the rubber boots looked more like ankle boots.

You can still buy the Kontio and Hai rubber boots, but Nokia Footwear (
http://nokianjalkineet.fi/en/) will also release a new product range for autumn 2013 of rubber boots that are design for city use.  The design of these rubber boots is made by Julia Lundsten. Julia has her own shoe and accessory brand called FINSK (http://www.finsk.com/) and she has won quite many awards with her designs. The shoe designer Manolo Blahnik has described her shoes as: “Exquisite, divine and perfect”.

Would I be able to walk with high heels, I would definite go for these ones: http://finskshop.tictail.com/product/369-32-black and I think the little bit off heel is what makes these boots different from others. What do you think? 

And the rubber boots she designed for Nokia? The whole story of the A/W 2013-14 launch can be found from here: http://nokianbyjulialundsten.blogspot.co.uk/2013/04/aw13-14-uk-launch.html. Please note that the pictures belong to the Nokia Footwear.

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Which ones are your favourites? I think I would go for the ones which has orange just on top of the heel.

As a matter of fact, I don’t have any rubber boots, so maybe it is time to get ones ;)

Cheers for now,
Sanna


 
 
Wikipedia defines fast fashion as “is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market”. But what does it really mean? It means that the companies like Zara, has a short lead time for their products from their designer table to the shops shelves. This gives them advantage to ensure that they can provide trends and designs which are presented at Fashion Weeks around the world to the consumers quickly. So they don’t only offer the traditional two spring/summer and autumn/winter collections, but small collections between the seasons too. The products they offer are usually cheap as well, as they are manufactured in large quantities. Fast fashion clothing is great if you don’t expect them to last long, want to shop often and want to be in top of the latest trends J

I do shop in fast fashion shops too, but mainly when I’m in Finland and that is because there is a company called Seppälä, which is the best fast fashion company I know ;) Seppälä says that they want to encourage people to enjoy fashion by expressing their own unique style. They also have used not models but normal people to present their products. Although this spring party collection is presented by the singer Sophie Ellis Bextor (http://www.youtube.com/watch?v=M4aULUNtt14&list=PLwCpkwF8u4qvo0_JlFCRZTrWoWTUQ5WNP) They do have online shop, but unfortunately (or luckily as one of my friend said ;) ) they do not deliver outside of Finland. I guess it is because if you want to return the product they ask you to return it to one of their stores instead of sending it by post...

There are 19 Finnish designers working in Seppälä and they design clothing for the 10 different brands Seppälä provides. They are not only concentrating for clothing, but also for accessories and make-up. Which is great as last time I went to Finland and my bag did not make it, so I went to Seppälä to buy clothes and make-up, as the allowance the flight companies provide when you bag is lost is not that much, but it was enough for shopping in Seppälä ;)

What I would buy if I be in Finland now? This: https://www.seppala.fi/tuotteet/tuote/fi_1207_6173496/kangaspusero?openGroup=1540&color=fi_1207_617349600 It is cool and cheap J

What do you think about fast fashion? Are you more after quantity or quality?

Cheers, 
Sanna