The hoodies here in Ireland are like the trachten (traditional clothing) from Bavaria Germany. They are just everywhere! You can see them in the workplaces, in the streets, in the pubs and even in the nightclubs. It is just a thing to wear. When you think about it, you can find so different type of hoodies that they will go with almost every occasion. And they do give you some cover of the drizzle during the Irish autumn/winter/spring/summer ;).  

So no wonder that the SuperDry, Abercrombie&Fitz/Hollister, Billabong are a big thing in here. Walking in the center of Cork, for sure within a few minutes you will definitely see a person wearing a hoodie from one of those brands. If you are looking for everyday hoodies, but want to move away from the brands mentioned above, why not try ones from Makia (they do other cool street/work wear clothing too, so check them out!)? 
You can also find some street clothing from BilleBeino, unfortunately no hoodies (I did ask them if there will be any available, but unfortunately got no answer), but T-shirts, caps and beanies. They are unisex and describes themselves as:
Risen from the Finnish spirit with enthusiasm that never goes out.
Uniting people overseas in stormy waves and smooth ripples.

 Be unique. 
Bow to no label. 
Make your own tag recognizable. 
Put down fire with fire.
Enjoy the ride.

BilleBeino is partly own by Ville Leino, professional ice-hockey player. And it has been advertised a lot by Finnish celebrities (to tell you the truth, I don’t know most of them…). One of them is one of the best Finnish ice-hockey players (Finnish love their ice-hockey) ever: Teemu Selänne. Here is Teemu with his BilleBeino and few pics of their other products.
Time to put on the hoodie on and head out,

Cheers for now,

Please note that the pictures belong to Makia and BilleBeino.




It is amazing how dependent you come about the good internet connection. I have been without one now for few weeks and I feel totally isolated…. Anyway here is a post that has been in my head for a while, but did not have a chance to publish until today.

I like to watch photos. It does not matter if I know the people in them or not, I just to hear stories behind the photos as well as see what people are wearing.  When thinking about the photos from fashion world, I’m draw into the type of photos that Tommy Hilfiger uses, as usually the pictures features whole family together. The pictures are posed but at the same time quite relax ones and you still see the clothing pretty well.  For me those pictures tell a story of the family…

Finnish clothing company called Makia Clothing has some powerful photos too. They feature normal people in their pictures wearing their clothing. I have always thought that Makia makes only men clothing, but when looking into them closer, I did find out that they have some for women too!  They describe themselves as
 A modern yet old fashioned clothing company, that reflects the Finnish tradition of simple, straight forward design.
Below you can find some of their clothing, but there is so much more in their homepage, so go and check it out... 
And it is not just the clothing and the pictures, but also videos where the people who are in their pictures tell their story... 
I have been looking for a good jacket for a long winter walks that keeps me warm, and I think I did find the one.... It will definitely keep me warm and the hood is brilliant for that nasty winter wind...
Anything you fancy from Makia?

Cheers for now,

Please note that the pictures belong to Makia Clothing.